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Starbike

Starbike Gemona

A bike shop running since 1994, now selling and building online.

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Year
2025
Industry
E-commerce
What we did
Design & UX · Engineering

A full e-commerce platform with a custom 'Dream Build' configurator, rentals and financing — storefront, admin, and API in one workspace.

The challenge

A respected local bike shop had everything offline: catalogue, custom builds, rental know-how. Going online meant more than a product list — buyers wanted to configure a bike the way they would at the counter, and the shop needed to run it without a developer on call.

The approach

We built a Bun-workspaces monorepo: a Next.js 16 storefront, a Vite + React admin, and a Bun + Drizzle API over Postgres. The 'Dream Build' configurator lets customers spec a bike step by step; staff manage catalogue, orders and images from the admin without touching code. Financing, rentals and free-shipping thresholds are built in.

The outcome

The shop sells and takes custom builds online, runs the catalogue itself, and reaches cyclists across the region — not just walk-ins on Via Taboga.

The outcome

Counter-grade custom builds, online

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